Perceived wisdom will tell you that you must spend a lot of time and money developing an Employer Value Proposition and crafting an employer brand. This will often involve defining your messaging pillars, running endless focus groups, launching a shiny careers site, rolling-out a truckload of branded merchandise and then...all of your problems will be solved. It’ll be easier to attract the talent you need and your people will be happy. Right? Well, not really.
Put simply, attempting to adopt the hallmarks of this approach can be frustrating, exhausting and expensive.
This whole exercise can also be incredibly ineffective. Especially if you haven’t produced content that candidates care about or taken the time to create low-friction, high-impact candidate experiences.
It doesn’t have to be like this. There is a more iterative, agile, faster and more effective way to highlight why people should join your company and stay there.
Sure, key components matter. Messaging is important and destinations create credibility. But we recognise that not every company has an enterprise level budget or infinite resource to execute. Sometimes you’ve got to be scrappy and far more intentional in your approach.
In a nutshell, BPS Brand exists for the organisations that value creativity but are willing and prepared to break-away from the theory and get stuck into the doing.
William Geldart, BPS Brand Lead